Google is in a lot of trouble. The U.S. Department has prosecuted the Tech giant for violating several antitrust laws and abusing its digital dominance to the detriment of rival companies and consumers. Information reported by sources, close to the case
Google will no longer be able to escape justice.
After a massive year-long investigation, it’s official: the U.S. Department of Justice is expected to file a complaint against Google today. The case, led by the unwavering determination of Attorney General William P. Barr (appointed by Donald Trump), is expected to focus on search. A last-minute change since, let’s remember, it was initially planned that the firm’s advertising tools would also be in the viewfinder.
This choice may seem surprising, but it is purely strategic: William P. Barr’s goal is to strike fast, hard. Therefore, the man would have chosen to focus on the sector of activity in which most dependent elements would have been gathered. Besides, the agreement between the Mountain View firm and Apple making Google the default search engine on millions of devices is expected to be mentioned during the trial.
Unfortunately for Google, this complaint is only the starting point of a case that is already long and tedious. Not only could the court in charge of the case take years to determine whether the company did violate U.S. antitrust laws, but the Justice Department’s lawsuits could also “trigger a cascade of other lawsuits” as “four dozens of states and courts conducted parallel investigations and had to file separate complaints against the company over its online advertising technology.” the New York Times reports
Lawsuits that could have a significant impact on tech giants
If Google is the primary concern, it should not be the only one to suffer the consequences of this lawsuit. This case marks a historical turning point and marks the beginning of the legislative war between the federal government and Silicon Valley. Other tech giants, particularly other GAFA members, may also have to deal with the repercussions of this lawsuit.
Also, the scale of the case could reverberate internationally. As a reminder, the four members of the GAFA are under particular scrutiny for their antitrust practices, and governments around the world are more on the alert than ever. The weather is not suitable for the giants of the web.